Find tools and resources for analysing content
Use this guidance to help you analyse your GOV.UK content. There are different tools and resources to:
- help with your content design, such as estimating the reading time of published content and identifying long sentences or jargon
- find the terms users are searching for, both in external searches and internally on GOV.UK’s search bar
- see how users are finding your content, with a breakdown of how many users come to the content from Google, other GOV.UK pages, social media or other pages
- see how users interact with your content, such as how many views the content gets, where users go after viewing the content and how many times internal and external links are clicked