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Writing to GOV.UK standards

Plan and manage content

Use this guidance to understand the principles of designing user-centred content for GOV.UK.

This guidance includes:

  • the principles of content design
  • how to identify user needs and write a user need
  • how you should plan new GOV.UK content, including where it will go and how to help users find it
  • how to find and manage your existing GOV.UK content
  • how to approach accessibility
  • the standards for GOV.UK URLs
  • when you should consider adding translated versions of our content
  • how to group content into topics, collections and step-by-step pages
  • when to withdraw or unpublish content, and when content goes into ‘history mode’